Shortly after coming up with the semi-revelation that time really is money for blog readers, I quickly drew the conclusion that a blog is essentially a business in the time economy, and that readers are consumers in that economy.
For this reason, your blog should be managed like a business even if you have no intent of monetizing it.
I was doing a bit of brainstorming about the direction of Taming Life over the weekend and something struck me as really important. We know that time is money in the world of business, but that concept is even more applicable to readers of your blog.
Just like money, time is a limited resource. Readers can choose to spend it on your blog or spend it elsewhere, just like money in the marketplace. The question then, is how can you get them to spend their limited time with you?