Niche sites are out. Niche-authority sites are in.

In the last week I’ve learned more about niche site building, nullified some theories and refined others. The net result is that I’ve decided to switch from a ‘niche site’ building strategy to one of ‘niche-authority site’ building.

This shift not only makes sense because of my personal sensibilities, but I think it makes sense from a long-term business perspective also.

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