Almost everyone in modern life has some degree of stress and worry. In recent months, I’ve discovered the philosophy of ‘Stoicism’ and it offers an amazingly helpful technique for dealing with the troubles of modern life.
When the United States just originated, it was common for poor European immigrants to sign indentured servitude contracts. These contracts were sold by captains of ships and would state that in exchange for passage to the new world, the immigrant agreed to work a set number of years once they arrived in the new world.
Upon landing in America, these people would essentially become slaves for the length of the contract.
In the last week I’ve learned more about niche site building, nullified some theories and refined others. The net result is that I’ve decided to switch from a ‘niche site’ building strategy to one of ‘niche-authority site’ building.
This shift not only makes sense because of my personal sensibilities, but I think it makes sense from a long-term business perspective also.