Working on a team that’s split between two or more locations can pose many challenges and can be made worse when management doesn’t recognize the inherent problems introduced.

Split teams aren’t simply one team in two locations; they are essentially two teams with different work cultures that happen to have the same goal.

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In the last week I’ve learned more about niche site building, nullified some theories and refined others. The net result is that I’ve decided to switch from a ‘niche site’ building strategy to one of ‘niche-authority site’ building.

This shift not only makes sense because of my personal sensibilities, but I think it makes sense from a long-term business perspective also.

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